APAC · Multi-Channel D2C

One Platform.
One Commerce.

You're selling on Amazon, Shopee, Lazada, and your own D2C store — and managing them from four disconnected dashboards. We unify them into one backend. One inventory. One customer view. One source of truth.

One inventory across all 4 channels — never oversell
One order list — Amazon + Shopee + Lazada + D2C
One customer profile — see lifetime value across channels

Built for APAC brands. Singapore, Malaysia, Philippines, Indonesia, Thailand, India.

a.Amazon
Orders142
Revenue$5K
🛒Shopee
Orders89
RevenueS$3,200
LLazada
Orders67
RevenueRM 8,400
🏪Your D2C
Orders34
Revenue$2.2K
⚠ Stock mismatch
⚠ 3 dashboards open
⚠ Customer in 2 systems

4 channels in. Separate dashboards.

If You're Selling on 3+ Channels, You Already Know

Multi-channel sounds like growth. In practice, it's three teams, four logins, and zero clarity.

A
18
S
12
L
7
D
0

📦 Stockouts you didn't see coming

Amazon sells the last unit. Shopee still shows "in stock." Three angry customers later — you find out.

✎Amazon: 24 units
✎Shopee: 24 units
✎Lazada: 24 units

🔄 Manual stock updates, 4 places, daily

Your operations person spends 2 hours every morning updating the same numbers in 4 different systems.

Rajesh
Amazon
?
Rajesh
D2C

👥 The same customer, twice

Your D2C system thinks Rajesh is new. Amazon knows he's bought 7 times. You're advertising to him like a stranger.

?

📊 Reports that don't add up

Each platform reports differently. You spend Saturday pulling 4 CSVs into Excel just to know how the brand actually did.

Multi-channel without integration

isn't multi-channel — it's chaos.

Most APAC D2C brands hit this wall around month 6 of marketplace expansion.

How Integrated D2C Works

We connect to your existing channels via their official APIs and build a unified backend on top — without disrupting any of your current selling.

a.
Amazon
🛒
Shopee
L
Lazada
🏪
Your D2C
RedDot Backend

Unified Commerce Engine

API ingestion · Stock sync · Order routing · Customer matching

What You Get
ONE Dashboard
ONE Inventory
ONE Order List
ONE Customer View

We connect via official APIs (Amazon SP-API, Shopee Open Platform, Lazada Open Platform). Your existing channel accounts keep working — we just give you one view across them all.

What You Actually Get

An honest unified backend. We tell you upfront where marketplace policies limit what's possible — and where this setup gives you a real edge.

Unified Inventory

One stock count syncs across Amazon, Shopee, Lazada, and your D2C site. Sell on one channel, the others update within minutes — so you stop overselling and stop manually updating four dashboards.

One Place to Pack & Ship

Orders from every channel land in one queue. Print labels, generate invoices, mark fulfilled — from one screen. No more switching tabs between Amazon Seller Central, Shopee, and Lazada.

D2C Customer Intelligence

Every customer who buys directly from your D2C site gets a full profile: order history, lifetime value, channel of first contact. Build loyalty programs that recognise them across visits.

AI Where Data is Cleanest

Dead stock detection, demand signals, and D2C cart recovery — running on the data you actually own. We're upfront: marketplace buyer data is restricted, so AI insights run strongest on D2C and inventory.

Spot Your Winners and Losers Before It Hurts

Which SKU is silently dying on Lazada? Which one is quietly outperforming on Shopee at 2x margin? You wouldn't notice in four separate dashboards — you spot it instantly when the data is in one place. We surface what's working and what's leaking, every Monday morning.

All Your Reviews, One Inbox

Reviews live on four platforms — Amazon, Shopee, Lazada, your D2C site. Today you check each one separately, miss the bad ones for days, and only see the pattern when it's already hurting sales. We pull every review into one feed, flag the negative ones instantly, and track ratings per SKU across all channels — so you spot a quality issue before it becomes a refund wave.

Real Integrations

We Connect to the APIs That Actually Exist

No 'magic glue.' No 'coming soon.' Every integration listed here uses an official, public API — verified before we promised it.

Marketplaces

a.
Amazon
SP-API (Selling Partner)
🛒
Shopee
Open Platform API
L
Lazada
Open Platform API

Shopee and Lazada connections are region-specific (SG / MY / ID / TH / VN / PH). Marketplace developer approval typically takes 2–4 weeks — we kick this off on day one of your project.

Payments

💳
Stripe
Standard Payments API
₹
Razorpay
Payments + Subscriptions
India
💰
PayNow
via SGQR / participating banks
Singapore

Other regional payment methods supported via Stripe and Razorpay where available.

Logistics

📦
Shiprocket
Multi-courier aggregator
India
🚚
Lalamove
Last-mile + on-demand
APAC
🎯
NinjaVan
Tracking + booking API
SEA

Marketplace-native logistics (Shopee Xpress, Lazada Logistics) handled through their own seller APIs.

Every integration above is an API we've used in production. If you need one not on this list, we'll tell you upfront whether their API supports what you need — before quoting any work.

Why We're The Right Partner

We've Lived This. Now We Solve It — One Brand at a Time.

Before founding RedDot, our team led commerce operations at a global consumer electronics brand across APAC.

Every morning started the same way: open Amazon Seller Central. Then Shopee. Then Lazada. Then the D2C admin. Stock numbers disagreed. Customers had three different IDs depending on the channel. The 'top customer' on D2C had bought 40 units on Amazon — invisible to the marketing team. Reports took half a Saturday to reconcile.

Every brand we talked to in the region had the same problem. The big enterprise tools (Salesforce Commerce, SAP Hybris) were over-built and overpriced. The simple tools (Shopify multi-channel apps) were under-built and missed the regional marketplace nuances. Nothing in the middle was both regional and complete.

So we started doing it the right way — for one brand at a time. We take the playbook we've refined across APAC commerce — the integrations, the data model, the workflows — and build a backend specifically for your channels, your warehouses, your customers. Custom every time. Not a product we resell.

You get a system that fits your operation, not someone else's. You own the code. You own the data. Because we've delivered this for brand after brand, you skip the 12-month enterprise build cycle and go live in weeks.

Most multi-channel tools are built for US brands on Amazon and Shopify. We deliver custom backends for APAC brands on Amazon AND Shopee AND Lazada AND their own store — because that's the reality here. Built fresh for every brand, not sold off the shelf.

— RedDot Solutions team

Is Integrated D2C For You?

Great Fit

APAC D2C brands already selling on multiple channels and feeling the operational drag.

  • Selling on 2+ marketplaces (Amazon, Shopee, Lazada) plus your own D2C
  • Doing $60K–$6M annual GMV (sweet spot)
  • Tired of paying for 4–6 SaaS tools that still don't talk to each other
  • Want regional API depth (PayNow, Razorpay, NinjaVan, etc.)
  • Need it built FOR you, not configured by you

If you're already running multi-channel and it hurts — this is for you.

Not the Right Fit

We're not the right choice for every D2C brand.

  • Single-channel brands (just Amazon, or just D2C — see our base eCommerce page)
  • Brands under $12K annual GMV (overkill at this stage)
  • Enterprise brands needing full ERP replacement (we're mid-market focus)

Single-channel? Start with our base eCommerce Solutions page — same wedge, smaller scope.

How We Get Your Channels Talking to Each Other

Integration touches more systems than a single store. So we take it step by step — and you only commit when you've seen it working on your real data.

STEP 1

Discovery + API Audit

We map your channels, warehouses, current tools, and pain points. Then verify every API endpoint we'll need has the access required — so there are no surprises mid-build.

STEP 2

We Build the Integration

Channel connectors, sync engine, unified data model, dashboard, customer matching logic — built specifically for your channels and your data. Tested against your live numbers as we go.

STEP 3

Live + Trained

Switch your team over. Training across ops, CX, and marketing. We stay on post-launch to fix anything that breaks and tune the system as you start using it for real.

You only commit after seeing it sync your real data.

If it works for you → we go live. If not → you walk away.

Honest Answers About the Build

Questions we hear during discovery.

We can't speed up Amazon, Shopee, or Lazada — their developer approval cycles run 2–4 weeks regardless of who applies. We start the application on day one of your project, so by the time the rest of the build is ready, the API access is approved and we go live together. No surprises.

Got a Problem? Let's Solve It.

Tell us what you're dealing with. We'll show you working software — before you pay anything.

We respond within 24 hours. Zero spam. Zero obligation.